About us

At La Blaze, it’s all about scent experience – creating a fresh, relaxing atmosphere in your car and at home. Our products aren’t just there to mask odors, they’re there to create an instant positive vibe. One you feel the moment you step inside.

Whether you are on the go or want to unwind at home, we offer stylish, practical solutions for every moment. From high-quality car perfumes to elegant home diffusers – everything is designed with attention to detail, quality and effectiveness. One spray and the room feels like new.

I am Jonas, founder of La Blaze. Together with a team of friends who share the same passion for fragrance, lifestyle and entrepreneurship, we work daily on products that we fully support. Everything we make is tested extensively by ourselves and our community - because only the best is good enough.

La Blaze stands for reliability, style and impact. A brand that you can use when it really counts: for a fresh, clean environment in which you can relax, perform or just be yourself.

We are proud of our connection to the Dutch lifestyle and cannabis culture. As a sponsor of initiatives such as The Coffeeshop League, Gramfaded, Dab-a-Doo and Terpz & Herbz, and with collaborations with inspiring figures such as Mila Jansen, we are building a brand that goes beyond scent – ​​it is an experience.

La Blaze is not a standard perfume. It is a statement. A product that you as an owner proudly associate your name with.